Images and other files in HTML ​

"Blue Leaves Background Image" by allthesepieces is licensed under CC BY-NC-SA 2.0.

HTML structures text, as we have seen. It also structures images, videos, and other graphics.

Images ​

Here’s a really boring picture rendered in HTML:

This was made with the img element and the src attribute, which gives the path of the image.

<p>Leaves are falling.</p>
<img src="leaf-small.jpg">

<p>Leaves are falling.</p>
<img src="leaf-small.jpg">

Notice there is no closing tag on img. It is a self-closing element. It does not “wrap” text but instead exists to load non-textual content.

Alt text ​

Whenever you include images in your HTML, you have to think about accessibility.

People who use screen readers rather than looking at a web page need you to include “alternative text” in the HTML for each meaningful image. Alternative text describes the image for someone who cannot see it.

You can provide alt text by writing a description of each image and including it inside the alt attribute.

<img
  src="leaf-small.jpg"
  alt="A light brown leaf spread out on a white background">

<img
  src="leaf-small.jpg"
  alt="A light brown leaf spread out on a white background">

Note that alt text does not show up visually, so it’s not the same thing as a caption.

If the image is purely decorative and does not add any meaning, you should include the alt attribute but leave the value empty, with alt="".

For example, say we have a link to the university website with a logo.

<a href="https://bbk.ac.uk">
  <img src="birkbeck-logo.png" alt="" width="90" height="40">
  Birkbeck, University of London
</a>

<a href="https://bbk.ac.uk">
  <img src="birkbeck-logo.png" alt="" width="90" height="40">
  Birkbeck, University of London
</a>

Anyone using a screen reader will understand the meaning of the link because of the text “Birkbeck, University of London”, so no alt text is needed inside the img element.

Image width and height ​

You should generally include the width and height attributes on each image to tell the browser how much space the image will take up in the number of pixels.

<img
  src="leaf-small.jpg"
  alt="A light brown leaf spread out on a white background"
  width="400"
  height="400">

<img
  src="leaf-small.jpg"
  alt="A light brown leaf spread out on a white background"
  width="400"
  height="400">

This allows the browser to set aside a certain space on the screen as soon as it parses the HTML, even before it has opened the image file and loaded the data. This keeps the page from “jumping” if the images are slow to load.

URLS and file paths ​

Remember that URLs and paths are made of three parts:

https://example.org/images/leaf-small.jpg
\___/   \_________/ \___________________/
  |          |              |    
scheme      host           path

https://example.org/images/leaf-small.jpg
\___/   \_________/ \___________________/
  |          |              |    
scheme      host           path

Relative paths ​

You may have noticed that the leaf image above did not have a complete URL in src

<img src="images/leaf-small.jpg">

<img src="images/leaf-small.jpg">

It works by getting the image file relative to the location of the HTML file, assuming that the scheme and host of the URL are the same.

You should always use relative paths where possible, because when you move your code to a new computer or server, the paths still work.

Absolute paths ​

Sometimes you have to use absolute paths, such as when you are including an image from a different host:

<p>Here’s an image that I am not hosting on my server, 
but I want to include it on this webpage.</p>
<img src="https://example.org/other-leaf.jpg">

<p>Here’s an image that I am not hosting on my server, 
but I want to include it on this webpage.</p>
<img src="https://example.org/other-leaf.jpg">

Or when you are linking to another website:

Check out <a href="https://example.org/projects">my friend’s projects</a>

Check out <a href="https://example.org/projects">my friend’s projects</a>

With these paths, the host is different from the HTML document’s host, so you have to tell the computer the full path. Otherwise it will assume it’s the same host.

Forming good paths ​

Paths should not include spaces:

<img src="Finalised Images /My Special Leaf.jpg"> 

<img src="Finalised Images /My Special Leaf.jpg"> 

Why? This is an age-old requirement in computing. From the early days, computers tended to read spaces as hard boundaries between things. We want the computers processing our HTML to think of each path as a single thing.

Use dashes to separate words:

<img src="Finalised-Images/My-Special-Leaf.jpg">

<img src="Finalised-Images/My-Special-Leaf.jpg">

Why? Why not underscores like My-Special-Leaf.jpg? This one has to do with search optimization. Search engines will break apart the path on - and process each word as a potential search term.

Paths should use lowercase letters, ideally:

<img src="images/my-special-leaf.jpg">

<img src="images/my-special-leaf.jpg">

Why? It is not a rule, but it helps a lot, because it reduces the possibility of mistakes causing bugs in your code. What if you type an uppercase letter on a file name and a lowercase one in the path? The path will break.

These naming rules apply to all your coding projects, both folder names and file names. Get into the habit of using lowercase letters and dashes only, and you will thank yourself later.

Organizing your files ​

Many static websites are organized with subfolders for different content types.

This helps things stay tidy and lets you use consistent relative paths.

project
├─ index.html
├─ images
│  └─ fallen-leaf.png
├─ styles
│  └─ main.css
└─ scripts
   └─ fancy-button.js

project
├─ index.html
├─ images
│  └─ fallen-leaf.png
├─ styles
│  └─ main.css
└─ scripts
   └─ fancy-button.js

This is not the only way to organize your files.

The only general rule is to group like things with like. If you have a lot of files of the same kind, whether that’s images, or components, or style sheets, they should be together in a subfolder.

What is index.html, by the way? It is a conventional name for the entry point to a website. For JavaScript-powered sites, it is often index.js.

Zip files ​

Because the relations between the files are essential, when you send or receive a website’s files, you need to do so at the project level. That way you maintain the exact layout and all the paths still work.

You often cannot upload, download, or attach a folder, but you can create a ZIP file, which is a container for a bunch of files that can be moved around and treated like a single file, with the extension .zip.

Generally you can make a ZIP like this:

1. Select all the files and folders you want
2. Right-click, then “Send to compressed folder” or “Compress”
3. Name it

Check your understanding ​

Is there anything wrong with this website?

Files:

├─ index.html
└─ pictures
   └─ Small leaf.jpg

├─ index.html
└─ pictures
   └─ Small leaf.jpg

Inside index.html:

<section>
  <h2>Spring</h2>
  <p>Leaves are growing.</p>
  <img href="nytimes.com/images/leaf Small.png">
</section>

<section>
  <h2>Spring</h2>
  <p>Leaves are growing.</p>
  <img href="nytimes.com/images/leaf Small.png">
</section>

View in browser

References ​

Shaye Howe, “Getting to Know HTML,” Learn to Code HTML and CSS, https://learn.shayhowe.com/html-css/getting-to-know-html/.

“The Anchor element,” Mozilla Developer Network, last modified October 10, 2022, https://developer.mozilla.org/en-US/docs/Web/HTML/Element/a.

“Dealing with files,” Mozilla Developer Network, last modified September 13, 2022, https://developer.mozilla.org/en-US/docs/Learn/Getting_started_with_the_web/Dealing_with_files.

“URL,” Wikipedia, last upated 2022, https://en.wikipedia.org/wiki/URL.

HTML: The Living Standard: Edition for Web Developers, last updated September 28, 2022, https://html.spec.whatwg.org/dev/.